Sense-check your green claims before you hit publish.
A quick expert review of your messaging – for PR, marketing and sustainability teams.
If you’re writing about sustainability right now, the ground has shifted.
The rules are tightening.
Scrutiny is increasing.
What was fine a year ago may not be now.
Evolving regulation is raising the bar for how sustainability content is written and evidenced.
When it’s time to go live, it’s best to be sure.
Green Claims Check
Friendly support for teams working close to publication – where clarity and confidence matter most.
PR agencies
Sense-checking your press releases and campaign messaging before they go out to media
Marketing teams
Making sure your website, packaging press releases and campaign copy stand up to scrutiny
Sustainability teams
Ensuring alignment between ambition, outcomes and communication - including sustainability reporting.
This isn’t about stripping out your message.
It’s about keeping the strength of your story and ensuring it stands up to scrutiny
Simple, flexible and designed to fit around your deadlines.
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We’ll start with a short call to get acquainted, understand what you’re working on, your timelines and how you’d like support. This is where we can cover any practicalities – including NDAs or internal processes – so everything is set up properly from the start.
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Once we’re set up, you can send through content as needed – whether that’s a press release, packaging copy or campaign messaging.
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A focused review of your copy to help you understand:
Where claims could be unclear or open to challenge.
Where wording may imply more than can be substantiated.
How the overall impression could be interpreted.
Receive practical recommendations and wording suggestions to help refine your messaging while keeping it clear, credible and compliant.
Not just identifying potential risks - but helping you improve and refine your wording too.
Turnaround is typically fast (1-2 days), depending on the scope and urgency.
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Many clients keep coming back to me as new content is developed or a new project approaches. Over time, this becomes a simple, reliable relationship that you can rely on for support.
A review of a typical press release starts at £250. Turnaround is fast (typically 1-2 days), designed to give you clarity and confidence without slowing you down.
Larger projects, including sustainability reports and websites, are priced depending on scope and complexity.
Hello, I’m Beth
I’ve spent over 25 years writing sustainability content for global brands, B Corps, governments and NGOs.
I also partner with some of the leading communications agencies, with these relationships spanning over a decade.
This means I understand how to turn complex information into compelling copy – without overclaiming.
I’m used to working through rounds of legal and compliance review, so I know where risk sits in wording (not just in intention) – and how sustainability claims are interpreted.
I also know how to balance compliance with storytelling and audience engagement.
Find out more about me.
Team training & lunch-and-learns
A short, practical session to help marketing, PR and technical teams communicate about sustainability with more confidence.
Designed to help teams better understand:
evolving green claims expectations and risks
common wording pitfalls
how to communicate about sustainability with confidence and clarity
60-minute session with discussion and Q&A
Let’s get started.
If you’ve got something coming up and want a second pair of eyes, I’m happy to take a look.
Feel free to use the form or click below to book a short call.